How to Use Pinterest to Drive Traffic to Your Blog (Proven Strategies That Work)
Are you struggling to get more visitors to your blog? While most bloggers focus on SEO and social media like Facebook or Instagram, Pinterest is a hidden traffic goldmine—if you know how to use it right.
Unlike other platforms, Pinterest works like a visual search engine, meaning your content can keep driving traffic for months (or even years) after you post it. In this guide, you’ll learn exactly how to use Pinterest to drive traffic to your blog, step by step.
Why Pinterest is a Powerful Traffic Source for Bloggers
Before diving into strategies, let’s understand why Pinterest is so effective:
✅ Long-lasting reach – Pins can go viral months after posting.
✅ High buyer intent – Users actively search for ideas, products, and solutions.
✅ SEO-friendly – Pinterest ranks pins based on keywords, just like Google.
✅ Free & organic traffic – Unlike paid ads, Pinterest can bring consistent visitors without a big budget.
Now, let’s get into actionable strategies to boost your blog traffic with Pinterest.
Step 1: Optimize Your Pinterest Profile for Maximum Traffic
Your profile is the first thing users see. Make it blogger-friendly:
✔ Switch to a Business Account (free) – Gives access to analytics and ads.
✔ Use a Keyword-Rich Profile Name – Example: “Jane Doe | Travel Blogger & Tips”.
✔ Write a Clear, SEO-Optimized Bio – Include your niche + keywords (e.g., “Sharing easy vegan recipes and meal prep tips for busy moms”).
✔ Enable Rich Pins – Makes your blog posts look more professional (go to Pinterest’s Developer Site to set up).
Step 2: Create Pins That Actually Get Clicks
Not all pins perform equally. Follow these high-converting pin design tips:
📌 Use Vertical Pins (Ideal ratio: 2:3 or 1000x1500px) – They take up more space in feeds.
📌 Eye-Catching Colors & Fonts – Stand out with bold text and contrast.
📌 Clear, Benefit-Driven Headlines – Example: “10 Easy Vegan Dinner Recipes (Ready in 20 Min!)”
📌 Include Your Blog URL – Add it in the pin description and image (subtly).
Best Tools for Designing Pins:
- Canva (free templates)
- Adobe Express
- PicMonkey
Step 3: SEO-Optimize Your Pins for More Visibility
Pinterest is a search engine, so keyword optimization is key.
🔎 Use Keywords in:
✔ Pin titles
✔ Pin descriptions (2-3 keywords naturally)
✔ Hashtags (2-5 relevant ones, like #BloggingTips #PinterestMarketing)
How to Find Pinterest Keywords?
- Use Pinterest’s search bar (see autocomplete suggestions).
- Try free tools like Ubersuggest or Pinterest Trends.
Step 4: Pin Consistently (Best Times & Frequency)
Unlike Instagram, Pinterest rewards consistency over followers.
📅 Ideal Posting Schedule:
- 5-15 pins per day (mix of new and repinned content).
- Best times to pin: 8-11 PM & 2-4 AM (PST) – when engagement is highest.
💡 Pro Tip: Use Tailwind (a Pinterest-approved scheduler) to automate pins.
Step 5: Join Group Boards & Use Pinterest Communities
Group boards expose your pins to a larger audience.
🔗 How to Find Group Boards?
- Search “[Your Niche] + group board” on Google/Pinterest.
- Join Pinterest Communities (new feature similar to Facebook Groups).
Step 6: Repin Evergreen Content & Track Analytics
- Repin your best-performing pins every few weeks.
- Check Pinterest Analytics to see which pins drive traffic.
📊 Key Metrics to Track:
✔ Impressions
✔ Clicks
✔ Saves (indicates viral potential)
Final Thoughts: How Long Until You See Traffic?
Pinterest is a long-game strategy—most bloggers see traffic spikes after 3-6 months of consistent effort. But once it kicks in, the results are worth it!
🚀 Ready to Explode Your Blog Traffic? Start implementing these strategies today!
