Best Time to Post on Social Media in 2025
Posting at the right time on social media can mean the difference between going viral and getting lost in the algorithm. But with ever-changing user behavior and platform updates, the “best time to post” shifts every year.
In this guide, we’ll break down the optimal posting times for Facebook, Instagram, Twitter (X), LinkedIn, TikTok, and Pinterest in 2025, backed by the latest data and trends.
Why Posting Time Matters in 2025
Social media algorithms prioritize recency and engagement. If your post gets quick likes, comments, and shares shortly after publishing, platforms like Instagram, Facebook, and TikTok push it to more users.
Missing the peak activity window means:
❌ Lower reach
❌ Fewer likes & shares
❌ Reduced visibility in feeds
Now, let’s dive into the best times for each platform.
Best Time to Post on Instagram in 2025
Instagram’s algorithm favors high-engagement posts early in the day.
Optimal Posting Times:
- Best Days: Tuesday, Wednesday, Thursday
- Best Times:
- 9 AM – 12 PM (Lunchtime scroll)
- 5 PM – 7 PM (After-work engagement)
Pro Tips:
✔ Reels perform best between 6 PM – 9 PM (highest TikTok crossover traffic).
✔ Stories get more views early morning (7 AM – 9 AM).
Best Time to Post on Facebook in 2025
Facebook’s audience skews older, so weekday mid-mornings and evenings work best.
Optimal Posting Times:
- Best Days: Wednesday, Thursday, Friday
- Best Times:
- 8 AM – 10 AM (Before work)
- 12 PM – 2 PM (Lunch breaks)
- 6 PM – 8 PM (Evening relaxation)
Pro Tips:
✔ Video posts get 3x more reach at 7 PM.
✔ Weekend engagement drops by 15% (stick to weekdays).
Best Time to Post on TikTok in 2025
TikTok thrives on after-school and late-night scrolling.
Optimal Posting Times:
- Best Days: Thursday, Friday, Saturday
- Best Times:
- 7 AM – 9 AM (Teens getting ready for school)
- 4 PM – 6 PM (After-school surge)
- 9 PM – 11 PM (Late-night binge-watching)
Pro Tips:
✔ TikTok LIVE streams perform best at 10 PM.
✔ Trending sounds get more traction on weekends.
Best Time to Post on LinkedIn in 2025
LinkedIn is a weekday, business-hours platform.
Optimal Posting Times:
- Best Days: Tuesday, Wednesday, Thursday
- Best Times:
- 8 AM – 10 AM (Before work meetings)
- 12 PM – 2 PM (Lunchtime browsing)
- 5 PM – 6 PM (End-of-day networking)
Pro Tips:
✔ Long-form posts perform best at 8 AM.
✔ Polls get 30% more engagement at noon.
Best Time to Post on Twitter (X) in 2025
Twitter moves fast—peak times are during commutes and breaks.
Optimal Posting Times:
- Best Days: Monday, Wednesday, Friday
- Best Times:
- 7 AM – 9 AM (Morning news check)
- 12 PM – 1 PM (Lunch breaks)
- 4 PM – 6 PM (After-work scrolling)
Pro Tips:
✔ Threads perform best at 8 AM.
✔ Breaking news tweets get more traction in real-time.
Best Time to Post on Pinterest in 2025
Pinterest is a planning platform, so evenings and weekends win.
Optimal Posting Times:
- Best Days: Saturday, Sunday
- Best Times:
- 8 PM – 11 PM (Weekend planning)
- 2 PM – 4 PM (Afternoon inspiration)
Pro Tips:
✔ Ideal for DIY, wedding, and recipe pins.
✔ Repin old content for consistent traffic.
General Social Media Posting Tips for 2025
✅ Test & Track: Use analytics to find your audience’s sweet spot.
✅ Automate Posting: Tools like Buffer, Hootsuite, or Later help schedule optimally.
✅ Engage After Posting: Reply to comments quickly to boost reach.
Final Thoughts
While these are the best general times to post in 2025, your audience may differ. Always check your analytics and adjust based on engagement.
